Dental Consultant | Medicine for Your Business

The business world often goes hand in hand with stress. Pressures to attract new customers, meet quotas, or increase productivity can make working feel like an unpleasant chore. If you have begun to dread going into the office due to an oppressive atmosphere, chances are strong that you are not alone in your feelings. Turning things around for you and your team may be easier than you think. Consider adding fun back to your business with a daily dose of laughter.

 While the addition of humor to the workplace does not move deadlines or reduce the expectations for performance, it can help create a more enjoyable environment for everyone there. When the office feels fun and engaging, the work feels lighter and more accessible. Scientific studies have shown that laughter relieves tension, boosts the immune system, and relaxes the muscles. Additionally, laughing can increase memory, energy, and creativity and elevate the mood. Every office can benefit from these effects.

There are many ways to inject some humor into your workdays. Try sharing a joke with your team to start the huddle and invite them to bring their own. Post a board in a shared space and challenge everyone to bring a funny image or comic strip to hang. Have a silly shirt day once a week or once a month. Take silly photos or videos of you and your team to share on social media.

Embracing a little more humor with your colleagues and team takes only a small investment of time and can yield large increases in mood, productivity, and worker morale. For more ideas on making your work more engaging, contact our office.

Dental Consultant | Are You Minimizing Your Work?

Words have a powerful effect on perception. Are you selling yourself short when it comes to describing your practice or your services? Patients visit you because they trust you to be open, honest, and experienced in communicating the condition of their oral health in a way they will understand. To accomplish this effectively, you need to be mindful of your word choice.

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“Check Up” or “Comprehensive Examination”

A “check up” sounds menial and unimportant. You might say you take your car in for a “check up” or “tune up.” Oral health care is diminished when it is referred in this way. Use the more professional sounding “comprehensive examination.” This emphasizes the fact that you and your team are doing a lot more than just checking the mouth and teeth. You are looking for signs of decay and oral cancer, providing a thorough cleaning, and offering recommendations for additional treatments. That’s a lot more than a “check up.”

“Just a…”

Don’t use this phrase when leading into a diagnosis. “Just a cavity,” or “just a little inflammation,” minimizes the importance for action. Your patient might heed this as permission to wait on further treatment. The public is often not aware of the importance of their oral health and how oral diseases can spread, worsen, and lead to other painful and costly problems. Be clear with patients when making a diagnosis, but never make it sound unimportant or that it can wait.

“Bleaching” is Not Synonymous with “Whitening”

When describing whitening treatments to patients, it may sound like a natural choice to use the word “bleaching.” Avoid using this term. To some patients, this may imply bleach is used in the whitening process. It also sounds far more painful than “whitening.” Using the term “Bleaching” sounds dangerous, or that it involves the use of harsh chemicals. “Whitening” is an ideal term to use as it also serves as a description for what patients can expect after treatment – a whiter smile.

Word choice matters. Patients are relying on you for information about their health. Be clear, be concise, and be honest with your patients. The public’s perception of dental professionals is not always positive. Clear communication is one way to bridge the gap between your team and your patients. Show your value to your patients by choosing strong words to describe your services, and avoid minimizing the importance of your work. Contact our office to schedule a consultation today.

Dental Consultant | Combat Burnout to Increase Production

Have you ever felt tired, stressed, and overwhelmed to the point where it impacts your production numbers? Burnout can happen to all dentists and their teams. Yes, this includes you. Before burnout starts to significantly impact your practice, you need to know how to recognize it and how to manage it.

Identify Signs of Burnout
If you start to feel unfocused, tired, or bored, you may be experiencing burnout. Does your team lack the enthusiasm they once possessed? When you start to notice these clues and behaviors, take action immediately. You and your team have invested countless hours in building a fulfilling career in dentistry. Don’t allow a temporary period of burnout to cause you to question your work. Instead, it’s time to reinvigorate your attitude.

Identify the Problem Areas
When production numbers begin to slip, look at where your numbers are starting to drag. When a department’s numbers begin to sink, your team members can start to feel low, impacting the office’s overall morale. Identifying the problem area allows you and your team to find and implement a solution before dissatisfaction spreads.

Identify New Areas to Explore
If you are experiencing burnout, the time may be right to learn a new skill. Sign up for a CE course or workshop on a subject that is new or intriguing. By expanding your skills, you can increase the number of services you provide, which can turn sagging appointment numbers around. Could your team benefit from additional courses? You may want to try selecting a course the entire team can participate in together. Not only will you all be learning new applicable skills, but you will be improving your relationships with each other which will lead to improved morale.

Burnout will happen to even the best dental team. When you start to notice the signs of burnout, don’t wait for things to improve on their own. Be proactive and identify the areas you or the team could improve. Whether it is improving the number of hygiene appointments, or taking a new CE course, take action immediately to combat signs of burnout. Contact our team today.

Dental Practice Consultant | Are You Prepared for the Future of Dentistry?

What will the dental profession will look like in 10 years? Are you and your team prepared to face the future with a successful action plan?

As a dentist, you are used to thinking about the big picture. This is true when you are caring for your patients, as they turn to you for your expertise to establish a lifetime of optimal oral health. But do you employ the same forward-thinking strategies to ensure the long-term health of your business?

Dentistry is changing. New technology is constantly being developed leading to entirely new procedures, which in turn creates a new market of patients who could benefit from your services. Furthermore, the business landscape of the profession is evolving. What used to be a field dominated by independently owned practices has become increasingly more corporate-based. Ask yourself where your practice fits into the landscape of differing business models in dentistry.

If one thing is for certain in dentistry, it is that the future will continue to bring change. Did you ever think you would be ordering supplies from your smartphone or connecting with potential new patients on Facebook? The future will likely bring innovations bridging the education and communication gap between dentist and patient.

Like today, the key to success will lie in your ability to build trusting, loyal relationships. It is essential that your marketing messages hone in on the unique qualities that make your practice and your team stand out from the crowd. A re-branding strategy can help freshen your practice’s appeal to your community and attract your ideal new patient.

You’ve probably heard the saying, “The more things change, the more they stay the same.” The future will bring changes to the dental profession, but that shouldn’t come as a surprise nor should it be a cause for concern. Face the future with optimism and an action plan.

Dental Consultant | 3 Ways to Improve Efficiency

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Do you feel like your business could be functioning better? Are projects and meetings taking longer than necessary to get done?  Do days seem to drag on without any solutions in sight?

The best way to fix this problem is to focus on improving efficiency. There are many things a practice can do to become more efficient in all aspects. Here are three changes you can implement in your practice. 

  1. Encourage face-to-face conversations

Most of the time employees might think sending an email or Google chat would be more efficient than getting up and walking to their coworker’s desk. However, speaking to someone face-to-face allows you to come up with solutions faster. A question can be answered faster with a 2-minute conversation rather than sending dozens of emails back and forth to each other.

  • Decrease Disruptions

It can take a few minutes to start up a task again after someone interrupts you.  To limit distractions it is important to block out a few hours of work everyday so employees can focus on their tasks. To do this, schedule meetings all in one day instead of scattered throughout the week.  To stop the clutter of email notifications, use tools and apps to stay interruption free.

  • Use project management software to collaborate

Many businesses use email to keep up to date with projects. This can cause a disconnect and emails can be lost or unread. Management software tools help every one involved keep track of progress and it is a better way to communicate all in one place.

There are simple solutions your practice can adopt to run more smoothly.  Face-to-face meetings can easily speed up the problem solving process. To limit interruptions that may cause your work to slow down, block off work time on your schedule. Finally, project management software can keep every one up to speed on the progress of any project.

Need more tips? Contact our team for a consultation today.

Best Dental Coach | Create a Patient-Friendly Environment

Dental offices can be intimidating for patients when they first walk in the door. New patients may be faced with a busy office phone ringing non-stop and the sounds of dental equipment in the background. Some of these situations can add to the anxiety new patients may be facing. Here are three strategies that your dental office can use to create a more patient-friendly atmosphere.

Friendliness on the Front Lines

The first person a patient interacts with at a dental office is the front desk team. Not only will that team member be providing the first impression of the practice, but they will also be the one interacting with patients for future appointment scheduling and monetary matters. Having a friendly and polite employee at the front desk can go a long way in creating a positive first impression for patients, while alleviating any additional concerns they may have. Being assisted in a courteous manner will show patients how easy it is to work with your team and build patient loyalty.

Have a Presentable Waiting Room

The waiting time after arriving at a dental office can be nerve-wracking for anxious patients. Creating a presentable and welcoming waiting room can help lessen their stress. Amenities as simple as comfortable chairs and reading materials can help a patient take their mind off their visit. Creating a play area for children will keep them occupied, while also helping to keep the noise level of the area down.

Communication is Key

Patients can become frustrated if they feel they have to ask numerous questions to get answers. Good communication can remove frustrations and keep the patient in the loop regarding their oral health. Additionally, you’ll be able to build a strong doctor-patient relationship. Strong communication will benefit your entire team, from the front desk to the treatment room. Review all the options that a patient has for any needed treatment, cover different payment methods, and discuss easy ways to schedule appointments. Good communication will keep your patients coming back.

Provide each patient a great experience at your office. Not only will your patients be happy with their dental care, but they can become referral sources for new patients. With these three strategies, your office can take a step in the right direction for creating a patient-friendly environment.

To see how our team can help you, contact us.

Consultant Near Me | 4 Ways to Attract Millennials into Your Practice

Are you having trouble attracting new patients to your office? Technology and busy lifestyles have changed the way we attract new patients. Every business including dental practices have to evolve with each generation to gain their attention. Below are strategies that you can use to attract new patients to your office.

Use Technology to Get in Touch

Our society has moved into a tech-savvy world. Calling to schedule an appointment is not as convenient as allowing patients the ability to set up an appointment online. Confirming appointments and sending patient reminders through text messages is easier and quicker.

Practice Search Engine Optimization

Use Search Engine Optimization (SEO) to help patients find your office more easily. High-ranking dental offices on search engines are going to be seen more frequently by prospective patients, and therefore attract more business. Being near the top of search engines can help patients find what they want quicker without having to scroll through multiple pages of search results.

Be Active on Social Media

Using social media is an excellent way for patients to learn about your dental office and the services you offer. Regular postings on platforms such as Twitter, Facebook, and Instagram will reach a broader audience. It will also showcase your team members, satisfied patients, and other attributes that make your office unique.

Get a 5 Star Reputation

Once you get patients in the door, you will want to retain them as referral sources. By providing exceptional service, your patients will be more inclined to post positive online reviews. People respond to authenticity and want to read personal and true testimonials. When looking for a dentist, patients will be more likely to choose one with a positive online reputation.

Gain the attention of possible leads and current patients by utilizing technology while highlighting authenticity. By using the tips provided above, you will have the capability to reach more new patients and grow your business.

Contact us to schedule a consultation today.

Dental Office Coach | Think Before You Buy New Equipment

It’s inevitable. Eventually, your dental equipment will need to be replaced. Sometimes it is because newer technology has made your equipment obsolete. Purchasing new equipment is an investment that should be taken with caution and critical thinking. Here are a few tips to help you get started on making an informed and practical decision regarding your office’s equipment. 

Take Your Time 

Never rush into a purchase as crucial as new equipment. We strongly suggest you meet with our team to discuss the implications a purchase might have, particularly on your practice’s taxes. There may be an optimal time of the year to make a purchase. 

Consider Its Use 

How often will you utilize this equipment? Where will it fit in your office? Carefully consider how this new piece of equipment will be used in your day-to-day operations. If you are struggling to answer these questions, it may be a sign that the new equipment is not needed immediately. 

Will This Help My Practice Grow? 

Ask yourself if investing in new equipment will allow your practice to grow. Will it expand the available services you offer your patients? Perhaps it will improve the comfort, efficiency, and amount of time it takes to treat or serve patients. When marketed effectively, these can be excellent sources for driving new patient numbers or improving loyalty among your existing patients.  

What About Cost? 

You should never buy equipment if you are unsure how you will receive a return on investment from it. Consider how your pricing structure will offset the costs of the investment. Can you still be competitive in your market if you must raise costs?  

Your office equipment plays a central role in allowing you to deliver quality care for your patients. New technologies are constantly making the patient experience more comfortable and safe. Before you rush to purchase new equipment, it is vital that you consider how the investment will impact your business. 

Our team is here to help you make these decisions. For a consultation, contact us today.  

Dental Consultant | Manage Your Calendar to Balance Your Life

Appointments and continuing education consume most of your time. How do you manage to live a happy, well-adjusted, balanced life when you simply don’t have time? The key is in planning. Do you use a calendar to manage your time or do you simply make agreements and arrangements as they come up? Here is how you can balance your schedule by managing your calendar. 

Set Clear Boundaries 

The first step to achieving a work-life balance is to consider your basic responsibilities and obligations. Set aside blocks of time in your calendar to meet with patients, hold team meetings, and attend organizational group meetings. Your calendar should be your primary time-management tool.  

Time Off Means Time Off 

You need to set aside time for activities unrelated to work. When you decide to take a day off, make sure it’s in your calendar. If it’s not in there, your time off is likely to be consumed by an emergency patient appointment, unexpected meeting, or other business-related expense. Make your scheduling priorities clear with your office team so they are not left with the burden of how to handle unexpected situations while you are away. 

It’s Not Just for Work 

Your calendar doesn’t need to be exclusive to work. In fact, it may be beneficial for you to regularly include your other commitments. From your children’s school activities to anniversaries and birthdays, seeing these events alongside your work schedule can help you make better scheduling choices. You’ll be more reluctant to accept an invitation to a meeting or convention when you know it will conflict with another occasion. By including other events on your calendar, you minimize the risk of dealing with a stressful schedule conflict between your work life and your personal life. 

Never let your calendar run your day. You have the ability to schedule your day by using your calendar as a tool for time management. Start by setting clear scheduling boundaries by blocking the time you need for your main responsibilities. Don’t be afraid to take time off, but always make sure it is a part of your schedule.  Also, consider including other life events and activities in your calendar to better manage your schedule. 

For more tips on effectively managing your work schedule, contact our team today. 

Dental Consultant | Building a Better Team

Recruiting employees can be a time-consuming, stressful, and sometimes costly endeavor. When you’re looking to build an optimal team, it can be tempting to hold onto old employees for too long and hesitate to hire new ones until you’re confident you’ve found the “perfect” fit. However, both of these common mistakes can be damaging to the efficiency and culture of your business in the long term. Building an ideal team can take time, but keeping the following tips in mind can help ensure your business is able to thrive. 

Out with the old… 

It can be hard to let go of any employee. Ideally, everyone you bring to your business will become a valuable member of the team. Unfortunately, that’s not always going to be the case. If an employee is displaying any of the following signs, it might be time to consider letting them go: 

  • Bad Attitude: This includes eye-rolling, snide comments, complaints, confrontational tone, and passive-aggressive speech or actions. An employee that disrespects their co-workers won’t have the best interests of the team or the business at heart. 
  • Lack of Engagement: Whether unfocused at work or unresponsive during meetings, an employee that’s not mentally present can’t give their best to their work. 
  • Dishonesty: Whether this involves refusal to accept accountability, blaming others for mistakes, or outright lies, dishonesty is harmful to your business and your team. 
  • Poor Performance: While it’s expected that an employee in a new role may need an adjustment period, if that employee shows an ongoing inability to grow professionally or meet the expectations of their position, it might be a harbinger of even bigger problems down the road. 

In with the new… 

Whether you’re looking to replace current employees or meet the demands of a growing business, you want to do everything you can to make sure you’re hiring the right people for your team. Here are some tips that can help streamline the hiring process: 

  • There’s No Such Thing as Perfect: When looking to bring in new employees, it can be tempting to wait until you’ve found the “perfect” fit. However, that can unnecessarily slow down the process and cause you to skip over individuals who might become great assets for your team in time. Keep in mind that a good employee is one that grows and performs well, and look for individuals that possess the qualities needed to thrive long-term. 
  • Follow Your Gut: Instincts exist for a reason. If something about a prospective employee isn’t sitting right with you, it could be a sign that there’s a deeper problem you’ll have to address in the future. While you shouldn’t necessarily make quick decisions on feelings alone, it’s worthwhile to take them into account. 
  • Listen to Your Team: The members of your staff will often be able to offer good insights into how the company can grow. Whether a trusted employee is revealing the poor performance of a co-worker or a team is asking for another member to help manage their growing responsibilities, it’s worth seeking their input when making decisions. 

Though there’s no exact science to building a successful team, there are proven strategies you can use to help the process be as painless as possible. By holding current employees to a clearer standard and exercising discernment with new and prospective employees, you can make the hiring process operate more smoothly and increase the overall productivity and happiness of your team. 

For more advice on building a better team and managing your practice growth, contact our office. 

Dental Consultant Evelyn Horne Url: https://evelynhorne.com/ (803) 667-3958