Consultant for Dentists | The Impact of Ignoring Negative Reviews

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Finding a bad review of your business can feel like your world is turned upside down. Some business owners may choose the approach of dismissing the negative feedback and blaming the customer or client. When ignored, negative reviews can have a detrimental impact on your business. Here’s how:

You Will Lose Clients

Customers and clients will not want to be treated disrespectfully. They want their voices heard and to be valued as an individual. If you ignore negative reviews, you are essentially telling both the reviewer and prospective leads that you don’t care about what they have to say. The clients that do complain are ones that feel passionately enough about your business to voice their concerns. If you don’t validate those concerns, expect them to take their business elsewhere.

Missing a Chance to Learn

Mistakes present an opportunity for business leaders to learn. It’s even better when a client presents those mistakes clearly. This will allow you to learn why the mistake happened and how to fix it so it doesn’t happen in the future. If you ignore the feedback from the client, you will not know what the mistake was and it may happen again. Negative reviews offer a chance to learn and grow your business, if you ignore them you miss that opportunity.

No Response Speaks Volumes

Potential clients that are looking at your online profile will see that a bad review is being ignored. If that were to happen, you could lose out on their business and any referrals they might make in the future because they don’t think you care about your clients. This applies to current clients that keep track of your businesses reviews.

Running Out of Excuses

Due to the nature of reviews being public, once a client writes one, everyone can see it. This creates a lasting list of negative occurrences for your business that can be referenced by others. Address poor reviews when possible. Show the client or customer that you care about their thoughts. While it may not win them back, it may be the perfect set up to capture future loyal clients who see your thoughtful and personal response.

Great reviews are not the only ones that can help improve your business. Bad reviews present an opportunity to learn from them and grow your business. If you choose to ignore poor reviews, the consequences could be disastrous. Not only could you lose current clients, but negative reviews could impact the decisions of future clients looking at your business. When you see a negative review, take a step back and see what you can learn from the experience. Address their concerns, and make an effort to change your business to create positive experiences in the future.

Contact our team for a consultation today.

Dental Consultant | Four Ways to Achieve Professional Freedom

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Are you dreading going to work every day? Are you afraid of being trapped in the same place your whole career? We all can get stuck in a rut during our professional career, whether that means not getting enjoyment from your position, or working in a dead-end job with no potential growth. There is hope though, and her are four ways to acquire professional freedom and career excellence.

Continue to Act

The tiniest bit of progress is still progress. Continuing to work hard and getting everything done that you need to will continue to push you forward. If you are looking for career advancement, employers will see that you are always on top of things and that you meet your deadlines. The more progress you make, the closer you will get to professional freedom and being in control of your career.

Be the Best You

The only person that can make you achieve professional freedom and career excellence is yourself. Figuring out goals and strategies to complete those goals can be the motivation needed to be on the right track. Learn the skills you feel you need to improve yourself and your performance. Having the right tools will prepare you for anything that comes your way.

Branch Out on Your Own

If you cannot stand working for someone or believe you can do something better, the potential to start your own business is there. You will want to be sure that it is a realistic option before starting anything. Owning your own business is the highest level of professional freedom.

Find People Like You

Working can be much more enjoyable when you spend it with people that build you up. Finding people that can elevate your work and inspire you create a more welcoming business environment. If you are looking for a new company, reading reviews that current and former employees have written about the business to see the company culture. Poor employee attitudes can negatively affect the progress of a business.

Professional freedom and career excellence are not easy to achieve. By using the suggestions above, you can begin taking control of your career and setting it on the path to success.

For more ways to gain professional freedom and career excellence, contact us today.

Dental Consultant | 4 Ways to Grow Your Confidence as a Business Leader

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The up and down nature of confidence can be exemplified as a business leader because of the stressful nature of maintaining a high-ranking position. Confidence can grow with practice and effort. Here are four ways to grow confidence as a business leader.

Consistency is Key

Rapidly changing methods and ideas can prevent a business leader from feeling confident. The business should work for the business leader, not the other way around. Gaining a sense of consistency and stability with schedules, rules, and realistic expectations can lead to an increase in confidence that the business will run smoothly. Know and understand the key parts of the business, important dates, and the function of each role. You can only become confident in your business operations when you fully grasp the nature of the entire business.

Be Yourself

Being afraid to say what you think can be viewed as a lack of confidence. Speaking your mind, while still having a professional filter, can build confidence as it shows you are part of a team and contributing. Being yourself will also dispel any notion coworkers might have that you are not being a genuine person. Openness and authenticity will not only strengthen your bond with your employees, but are also essential traits for effective leadership.

Be Open to Criticism

Change cannot come from one person alone, and not all criticism should be seen as a slight against you. Listen to feedback from coworkers and customers and tailor that feedback into something positive. Do not let the criticism fester and destroy your confidence, take it and use it to grow as a person. Accepting constructive criticism and negative comments can help increase your confidence.

Know What You Are Talking About

Fully understanding what you are talking about can help improve your confidence. If you are a business leader, strive to know everything you can about the business and its operations. If you are speaking about a topic, research everything you can about that topic. Become the expert. You will be better positioned to demonstrate confidence when it is clear that you are invested in what you are discussing.

Confidence can not only make or break your career, it can impact the business as a whole. You can take your confidence to the next level, while learning how to prevent situations from arising that can be detrimental to your confidence.

For a consultation, contact our team.

Dental Consultant | Rolling Out A New Service?

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You’ve decided to introduce a new service to grow your business. Do you have a carefully planned execution strategy? Many business owners fall into traps such as neglecting to keep their team on the same page or having a poor marketing strategy. Here are common mistakes business owners make when developing a new service, and what you can do to avoid them.

Lack of Training

Some business owners let their new idea or service run itself without keeping their team informed. For your business to thrive, it is essential that everyone on your team has a full understanding of your offerings. Before rolling out a new service, make sure your team is properly trained. They should be able to answer questions from those interested, as well as educate people who may be unaware of this new offering. Education and training is the key to successfully launching a new offering. It is better to delay your plans than launch a new service with a team that isn’t ready or equipped, as this can quickly impact your reputation.

Marketing Is an Afterthought

You finally have your new service up and running and you find yourself asking, “Now what?” Your service isn’t going to be successful on its own. Develop a marketing strategy to increase awareness of your new offering. Create unique and inventive marketing materials with your target audience in mind. Who are trying to attract to your business? Don’t fall into the trap of thinking that your new service will sell itself without a marketing push.

Don’t Neglect Research

Research is crucial to pulling off a successful new service launch. Don’t go in with the mindset that your good ideas alone are enough to pull it off. Instead, check out your competitors to give you an idea of how to position your new service. Research success stories and failures of people who have done similar things. Take time to study the pricing of competitors and know what you will need to cover your costs while still creating an attractive offer to price shoppers.

Launching a new service is an effective way to boost interest in your business, drive revenue, and fill a need in the market. To be successful, don’t rush your new service without properly training your team or doing research. Also, avoid the common mistake of not marketing, or marketing as an afterthought.

(803) 667-3958

Dental Consultant | 4 Ways to Attract Millennials into Your Practice

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Are you having trouble attracting new patients to your office? Technology and busy lifestyles have changed the way we attract new patients. Every business including dental practices have to evolve with each generation to gain their attention. Below are strategies that you can use to attract new patients to your office.

Use Technology to Get in Touch

Our society has moved into a tech-savvy world. Calling to schedule an appointment is not as convenient as allowing patients the ability to set up an appointment online. Confirming appointments and sending patient reminders through text messages is easier and quicker.

Practice Search Engine Optimization

Use Search Engine Optimization (SEO) to help patients find your office more easily. High-ranking dental offices on search engines are going to be seen more frequently by prospective patients, and therefore attract more business. Being near the top of search engines can help patients find what they want quicker without having to scroll through multiple pages of search results.

Be Active on Social Media

Using social media is an excellent way for patients to learn about your dental office and the services you offer. Regular postings on platforms such as Twitter, Facebook, and Instagram will reach a broader audience. It will also showcase your team members, satisfied patients, and other attributes that make your office unique.

Get a 5 Star Reputation

Once you get patients in the door, you will want to retain them as referral sources. By providing exceptional service, your patients will be more inclined to post positive online reviews. People respond to authenticity and want to read personal and true testimonials. When looking for a dentist, patients will be more likely to choose one with a positive online reputation.

Gain the attention of possible leads and current patients by utilizing technology while highlighting authenticity. By using the tips provided above, you will have the capability to reach more new patients and grow your business.

Dental Consultant | How to Create a Patient-Friendly Environment

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Dental offices can be intimidating for patients when they first walk through the door. New patients may be faced with a busy office phone ringing and the sounds of dental equipment in the background. These situations can add to the anxiety new patients may be feeling. Here are three strategies that your dental office can use to create a more patient-friendly atmosphere.

Friendly Front Desk Team

The first person a patient interacts with at a dental office is the front desk team. Not only will that team member be providing the first impression of the practice, but they will also be the one interacting with patients for future appointments. Having a friendly employee at the front desk can go a long way in creating a positive first impression, while alleviating any additional concerns patients may have. Compassionate team members will show patients how easy it is to work with your team and build patient loyalty.

Have a Presentable Waiting Room

The waiting time after arriving at a dental office can be nerve-wracking for anxious patients. Creating a presentable and welcoming waiting room can help lessen their stress. Amenities as simple as comfortable chairs and reading materials can help a patient take their mind off a visit. Creating a separate play area for children will keep them occupied while also helping to keep the noise level of the area down.

Communication is Key

Good communication can remove frustrations and keep the patient up to date regarding their oral health. Additionally, you will be able to build a strong doctor-patient relationship. Review all the options that a patient has for any needed treatment, cover different payment methods, and discuss easy ways to schedule appointments. Strong communication will keep your patients returning back to your office.

Provide each patient a great experience. Not only will your patients be happy with their dental care, but they can become referral sources for new patients. With these three strategies, your office can take a step in the right direction for creating a patient-friendly environment.

To see how our team can help you build a patient centric practice, contact us.

Dental Office Management | 3 Ways to Improve Efficiency

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Do you feel like your business could be functioning better?

Here are three changes you can implement in your business.

Encourage face-to-face conversations.
Decrease disruptions to your workflow.
Use project management software to collaborate and track goals.

Adopting these three solutions can help your business run more smoothly.

Dental Consultant | Are You Prepared for the Future of Dentistry?

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What will the dental profession will look like in 10 years? Are you and your team prepared to face the future with a successful action plan?

As a dentist, you are used to thinking about the big picture. This is true when you are caring for your patients, as they turn to you for your expertise to establish a lifetime of optimal oral health. But do you employ the same forward-thinking strategies to ensure the long-term health of your business?

Dentistry is changing. New technology is constantly being developed leading to entirely new procedures, which in turn creates a new market of patients who could benefit from your services. Furthermore, the business landscape of the profession is evolving. What used to be a field dominated by independently owned practices has become increasingly more corporate-based. Ask yourself where your practice fits into the landscape of differing business models in dentistry.

If one thing is for certain in dentistry, it is that the future will continue to bring change. Did you ever think you would be ordering supplies from your smartphone or connecting with potential new patients on Facebook? The future will likely bring innovations bridging the education and communication gap between dentist and patient.

Like today, the key to success will lie in your ability to build trusting, loyal relationships. It is essential that your marketing messages hone in on the unique qualities that make your practice and your team stand out from the crowd. A re-branding strategy can help freshen your practice’s appeal to your community and attract your ideal new patient.

You’ve probably heard the saying, “The more things change, the more they stay the same.” The future will bring changes to the dental profession, but that shouldn’t come as a surprise nor should it be a cause for concern. Face the future with optimism and an action plan. Contact us for more information.

Dental Business Coach | 3 Ways to Buy Time: Boost Your Practice’s Productivity with Time-Saving Measures

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Dental Consultant Time is your most precious resource. On certain days, managing your time is not just difficult, it is downright impossible. Ask yourself about the strategies you are currently using to organize your day. What other tools could you be leveraging to save your practice’s most precious commodity? Here are 3 methods you can implement to maximize your time.

Re-evaluate Your Management Tactics

You can buy time without spending a dime. Employ a new way of keeping track of practice productivity. You can have your team record their tasks for the day in a quick email. Each staff member can quantitatively list their duties, allowing for simple reference later. This cuts down on micromanaging your staff by way of asking, “What did you do today?” Managerial work is difficult to implement after a full day of back-to-back appointments.

You can cut back on daily meetings because you will have a clear picture of what each team member is contributing. Having a list of completed tasks at the end of the day allows for everyone at your practice to be keenly aware of who is to be held accountable for each task.

Utilize Apps to Maximize Efficiency

“Lost time is never found again.” Ben Franklin knew this more than 200 years ago, so how can you apply this knowledge to running your practice? There are numerous tools available for your phone that can be a valuable resource for keeping track of your practice. You can benefit from the use of efficiency apps. In today’s world, there is no need to manage all aspects of your business manually.

Take advantage of scheduling apps and software. You can schedule emails to remind patients to book their next visit to your office without having to send it in real time. This can be an indispensable tool for patient retention, by keeping you in consistent contact with your patients. Apps such as these will help you save time, and keep track of your practice’s performance.

Consider Express Check-In

It is not always your team that is responsible for lost time slipping through your fingers. One late patient can set the whole day off-schedule. Make it easy for your patients to register. Provide compliant forms online for patients to fill out before coming into the office. Saving time at the front desk will help your entire practice run on schedule. Never allow for your practice to earn a reputation of running behind schedule, instead work with your patients to create a smoother, faster registration. Your patients will not want to fill out redundant forms. Rework any documents or forms where possible to prevent your patients from filling out information such as their name and address multiple times.

Successful business leaders are experts at time management. Put methods in place that allow for concrete, quantitative results to measure productivity. Utilize technology to make your life easier and allow your patients to work with you to save time. Don’t get caught watching the sand fall through the timer, take action and rethink your time management strategies.

Call today for a consultation.

Evelyn Horne, Inc.

Phone: (803) 667-3958

Dental Business Coach | Combat Burnout to Increase Production

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Have you ever felt tired, stressed, and overwhelmed to the point where it impacts your production numbers? Burnout can happen to all dentists and their teams. Yes, this includes you. Before burnout starts to significantly impact your practice, you need to know how to recognize it and how to manage it.

Identify Signs of Burnout

If you start to feel unfocused, tired, or bored, you may be experiencing burnout. Does your team lack the enthusiasm they once possessed? When you start to notice these clues and behaviors, take action immediately. You and your team have invested countless hours in building a fulfilling career in dentistry. Don’t allow a temporary period of burnout to cause you to question your work. Instead, it’s time to reinvigorate your attitude.

Identify the Problem Areas

When production numbers begin to slip, look at where your numbers are starting to drag. Our expert dental consultants can help you identify areas of your practice that are dragging down production. When a department’s numbers begin to sink, your team members can start to feel low, impacting the office’s overall morale. Identifying the problem area allows you and your team to find and implement a solution before dissatisfaction spreads.

Identify New Areas to Explore

If you are experiencing burnout, the time may be right to learn a new skill. Sign up for a CE course or workshop on a subject that is new or intriguing. By expanding your skills, you can increase the number of services you provide, which can turn sagging appointment numbers around. Could your team benefit from additional courses? You may want to try selecting a course the entire team can participate in together. Not only will you all be learning new applicable skills, but you will be improving your relationships with each other which will lead to improved morale.

Burnout will happen to even the best dental team. When you start to notice the signs of burnout, don’t wait for things to improve on their own. Be proactive and identify the areas you or the team could improve. Whether it is improving the number of hygiene appointments, or taking a new CE course, take action immediately to combat signs of burnout.

A dental consulting team can help you evaluate areas of opportunity. Contact us today.

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